Google rolled out the new Penguin Update which is now the hot subject for discussion.

As per the new Penguin update- Google works to evaluate the quantity as well as quality of the websites that are linked to your website. It checks the anchor text that are utilised by the linking websites. In case the Google algorithm evaluates the new links that are not relevant it raises a red flag.

Thus you would only be able to attract more links through the creation of unique content that will be able to attract more link and thus you would prefer getting links naturally. Penguin update works to evolve the algorithm that comes with loopholes while setting in the Google rankings for websites.

Using the Panda and Penguin updates, Google can easily bring down those websites that are supporting spam in order to augment their website rankings. As a result quality content is very important for websites.

Sitemaps are a technique to say Google about pages on your site. Webmaster Tools’ Sitemaps feature provides you opinion on your submitted Sitemaps, for example how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, Google has added even more information The Sitemaps page displays details based on content-type. Now statistics from Web, Videos, Images and News are featured prominently. This lets you see how many items of each type were submitted (if any), and for some content types, we also show how many items have been indexed. With these enhancements, the new Sitemaps page replaces the Video Sitemaps Labs feature, which will be retired. For more detail in formation click http://googlewebmastercentral.blogspot.com/2012/01/whats-new-with-sitemaps.html

Google real time search is based on the recent updates like tweets, yahoo answers, news, articles, press releases etc.