Just in case you have missed with the thing, past couple of months has been very disturbing and disputing in the world of SEO. The SEO world has seen a flood of fake links making the process of negative SEO the mostly debated topic of the year all around the globe.
Basically, the Google Penguin Update does not really change anything that Google has deemed unacceptable, but it is just an attempt by Google to evolve its algorithm to catch up with those websites which tried to cut short their way to gain higher Google rankings.
What is Penguin Update?
Google Penguin Update is a code name which is provided to a change in the algorithms of Google which are intended to penalize the websites which are believed to perform over-optimization or spamming. If is said in a layman's language, it is penalty to be paid by the websites for over-optimization.
When: Google Penguin Update was first announced on April 24, 2012 and came into performance on the same day. The basic objective of this update is to reduce the ranking of a website on Google which violates its guidelines for performing a number of SEO activities like keyword stuffing, link building, cloaking and fake, duplicate or unauthorized content etc.
Updates Released by Google:
How to Identify the Hit by the AlgorithmIt can be done in three easy steps:
Confirm the date your website got hit : Go to the Google Analytics, one of the tools of Google, to check the number of visits on your websites. If it has been reduced After April 24, 2012, then it is sure that your website has been hit by the Google Penguin Update
Confirm that whether the hit is page specific or website specific
Identify whether the effect of the hit on your website is page-specific or website-specific. If it is page-specific, then there is a chance for the website to recover quickly. While, if it is website-specific, then, there may be a possibility that the website may take much time to recover from the hit of the Google Penguin Update.
In a nutshell, it implies to inspect your analytics prior to April 24, 2012. If the traffic on the website has been reduced, then it is certain that your website has been affected by the Penguin Update.
Guidelines by Google
Google has provided with certain guidelines which may be differentiated as
Google penguin update affected those websites which were performing web spamming and violating the terms and conditions provided by the Google. Now, Google has punished those websites by decreasing their ranking on certain keywords which in turn, reduced the traffic on those websites.
In a nutshell, Google has became more sensitive and forced the websites to use good quality content and White Hat SEO Techniques.
Still encountering problems while recovering by the hit of Google Penguin Update, then contact at
The task of online marketing is, now a days, considered as one of the most important processes for a business entity to achieve success in the corporate world. In today s world, marketing through a website or Internet marketing has a lot of significance. It makes it a mandate for a website to attain an attractive, impressive and unique appearance. As these days Internet is the most common source of communication, online marketing plays an important role for a brand s success. It has also been considered as the first priority for a marketing related business as it is the major factor for developing a business.
The aim of effective online marketing strategy is to achieve its business goals with the least expenditure possible. However, it is not an easy job as many other things are also done to execute the task of Internet marketing. Additionally, extra care must be taken while using the following supporting tools of online marketing to get best results:
Web Design and Development Services : A catchy design of a website is the very first thing which one should consider to perform an effective online marketing. To lure a customer, it is important to make a website which can easily get familiar to the client in no time. It means that a website must provide easy navigation to the client.
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Project management refers to the process of planning, securing, organizing, managing as well as leading a team to achieve some specific goals. A reliable Project Manager will be able to decide what the project is all about and what are the best ways of handling a project. One can list various project deliverables that are required for completing the project activities.
Some important steps in carrying out the projects well are:
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Our experts help you with all kinds of projects including projects related to application development as well as internet marketing services. Our package plans are reliable and are preferred by our customers. Our professionals are well-equipped and deft at managing all kinds of functions.
Online Reputation Management is important in the present era of increasing competition. Proper reputation management is vital to help you ensure a proper degree of correlation between the customers and stakeholders. Some important advantages of going for online reputation management are listed below:
Proper reputation management works to augment the overall revenue generation in a great way. At Cavya we provide professionals to help you with proper reputation management and we help the businesses create a positive presence in the market.
Pay per click (PPC) advertising serves to be a very profitable method of increasing the overall sales as well as leads. There are various benefits of going for PPC & Conversion. Some of the benefits are listed below:
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Pay for Performance means that the SEO company is accountable to give you adequate performance in return for the money you are paying them. Most of the service providers offer Pay for Performance service wherin you are benefitted through:
These service providers help you with excellent SEO services to help you pull up your site rankings in an amazing manner. The same will work to significanly improve your site performances through effective SEO techniques and methodologies. The Pay-for-performance model ensures that you pay only for the results. The service providers help you use the right methodologies and ascertain the use of only White Hat SEO Techniques.
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It is always beneficial to opt for outsourcing when it comes to IT related services. When you opt for dedicated resources you get the resources to dedicatedly handle your assignment at much affordable rates.
The outsourcing company offers human as well as technical resources with high transparency, security, scalability as well as flexibility. You do not need to purchase any infrastructure or tools. The same is offered by the service providers. The service provider should come with a reliable team of Project Managers, Developers, System Analysts, Database Administrators, Network Engineers and so on. With the increasing competition it is possible to find reliable service providers.
At Cavya our team members come with hands-on experience on various Microsoft technologies. They are expert in various fields of work and are skilled in their professional domains. There are various advantages of hiring dedicated resources from us. Your productivity as well as efficiency will increase by heaps and bounds. We will help you with proper project execution. You do not have to worry about hiring developers, designers, etc. We will manage the entire project management functions.